8/7/2023 0 Comments Google trends compare keywords![]() Searches for Apple the company and Apple the fruit What does the search volume index mean in Google Trends? Searching "apple" and selecting "Search term" would mean that the company, the fruit, and all other uses of the word apple would be combined in the graph. "Apple" is a useful example here because searches for the company and for the fruit look very different from one another. However, if you select "Topic" or one of the other options in the dropdown, Google Trends will limit the search activity to that definition. Searching with a search term on Google Trends means you will see all search activity that uses that keyword. What’s the difference between a search term and a topic in Google Trends? While Google Trends does not support exact match, it does support phrase match, which you can do by wrapping the search term in quotes. "Keto diet", for example, will show search activity for any search containing "keto diet", including searches with other words to the left and/or right, like "what is keto diet" or "keto diet recipes". The tool then analyzes the sample of all searches related to the query within the parameters (time and geography) set by the user. Google Trends works by looking at a random sample of all Google search data to determine how many searches were done over a certain time range. While Google Trends does not, by default, provide actual numbers related to search volume, you can install the Google Trends Supercharged (Chrome extension) which overlays absolute search volume numbers onto Google Trends. How to see actual numbers in Google Trends? This means, for example, that New Zealand could rank highest for "chocolate" even though it's population is 1/55th that of the US, where absolute search volume for "chocolate" is higher. However, note that these are not absolute rankings - regions are ranked relative to their population's search activity, almost like a searches per capita metric. This map allows you to see the popularity of a topic worldwide or in any specific country, even letting you drill down the results by region, subregion, metro area, or city. Yes, you can filter Google Trends by demographic under the “Interest by region” section. Can you see searches by demographic on Google Trends? However, the data can be filtered by geography. Can you filter searches by gender on Google Trends?įiltering Google Trends data by gender is not possible. The numbers are not actual search volumes but are instead normalized to a scale from 0 to 100. The numbers in Google Trends represent the relative popularity of a search term. What do the numbers mean in google trends? This means that a keyword's maximum popularity will be shown as 100 in Google Trends. Google Trends data is adjusted by normalizing the actual search volume numbers to a 0-100 index. For example, if you're looking at a graph with weekly data points, but it's only half way through the week, the last datapoint may be shown as incomplete. It's essentially Google’s forecast of how the search term will perform in the near future. The dotted line in Google Trends represents incomplete data. What is the dotted line in Google Trends? ![]() Can you filter searches by age on Google Trends?įiltering Google Trends data by age is not currently possible. There's also an improved version of Google Trends, called Google Trends Supercharged, which is also free, and enhances the tool with powerful features like absolute search volume, alerts on trending topics, related keywords, and more. Yes, Google Trends is a free tool provided by Google. Google also puts several measures in place to ensure the accuracy of the data, like ignoring repeat searches from a single user over a short period of time. Google Trends is considered to be very accurate and reliable - in fact, it's often cited by leading publications like the New York Times, The Economist, and the Wall Street Journal. For example, if a keyword's search volume goes from 0 in May to 10,000 monthly searches in June, the search term technically experienced an infinite growth in volume, so Google Trends simply says "breakout". What does "breakout" mean in Google Trends?īreakout in Google Trends means infinite growth. Google calls it interest over time rather than searches over time because technically the graph data is normalized from 0 to 100, so it shows relative interest over time. Interest over time in Google Trends just means searches over time. What does “interest over time” mean in Google Trends?
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